April Simulation Game Strategy


1. Describe the strategy adopted by your team at the start of the simulation game in year 1? What was the basis and rationale for your strategy? Cite any market or other data used?
2. Did your strategy change in subsequent years, and if so explain how, and for what reasons did it change or remain unchanged?
3. What do you consider were the main competitive and market factors that had most impact on your performance over the 5 years?
4. How would you assess your team?s performance over the five years? Support your answer with evidence. On a personal level what did you learn about the task of defining and implementing strategy?


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