Business

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SCENARIO
You are working as a retail consultant and have been retained to advise a shoe retailer ‘ShuYou’. They have asked you to design the layout and display of one of their stores. The store is situated in a side street close to a popular High Street. Although the shop is in a side street a lot of people pass by on their way to the major parking garage further down the street. The High Street has a good representation of national chain stores selling clothing and shoes. The store size is 1200 square foot, (120 square metres). It has a 20-foot (6metres) frontage and a depth of 60 feet (20 metres). ShuYou is positioned as a family shoes store aimed at C2D target market. The strap line on all their advertising is ‘At the Feet of the Family’.

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