Business ethics relating to customer service

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Business ethics relating to customer service

I am considering doing a project on business ethics relating to customer service. I was wondering if you could recommend what the main ethics theories are when dealing with customers and customer service only. I am hoping to apply these theories to different organisations to see if their customer service is ethical. It would be fine if you just told me the names of the theories as I am happy to go and research all of the theories myself. I am not really looking for anything outside of the customer service area.

I am looking for concepts and theories such as Corporate social responsibility rather than perspectives such as Utilitarianism.

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