Your challenge is to Domino’s in its quest for continued growth and expansion. its primary growth market here in the US is leveling off. How can help Domino’s to
sustain and continue its growth on an International scale? With a look at the 3 or 4 countries you have chosen to target,
? You will need to make strategic alliances- so, with whom will you make these alliances (be specific);
? How will these alliances benefit or help Dominoes and what do these partner(s) stand to gain from the relationship or alliance with you?
? Within your chosen country, you will be choosing specific site(s). What areas or cities or specificlocation(s) will you target and why?
? What about differences in lifestyles and eating habits, different cuisines, taste and expectations-
? what accommodations and/or menu changes , must be made in order adapt to the differences stated in order to assure Domino’s continued growth and
successful International expansion?.
These are some of the questions you must consider as you develop and analyze your alternatives.