global business


Er3S72 Advice on structure for assignment

• Introduction should have brief description of company situation and what the report will cover.

• Current / Future Business Environment
• Steep – table / group trend map with referenced material from web, journal articles, etc.

• Choices for Company
• Brief Justification of 3 countries (Brazil, Australia, China)to compare with Japan.

• Briefly explain and justify analytical structure to use e.g. swot & pest/pestle/steep combination table (use reference to assist justification if possible). And outline weights to be used (small table would be sufficient).

• Table(s) of data an analysis should include:-

• Strengths and Weaknesses with sub headings.

• Analysis of 3 countries against Japan :-Opportunities and threats combined with pest / pestle / steep should include weightings and calculations. It also needs to present data for Japan and 3 other countries chosen. Real data included should include cost, technology, market, culture and risk data. Exchange rate data and cluster data may also be suitable here.

• You may wish to have summary table of the scores for the countries, for the pest / pestle / steep

• Then discussion of location decision (i.e. which country and why, using the summary)

• Choice of Method (Joint ventures, Greenfield sites, Mergers /Acquisitions)
• Table explaining different choices available and strengths and weaknesses of each.
• Choice of method and why. (Speed, Control Cost, Risk etc)

• Brief conclusion

• References

Carrier, C. Cossette, P and Verstraete, T. (2000) Experimental implementation of a new creative method to support futurology by small businesses in a strategic management perspective. Journal of Enterprising Culture. Vol. 8, No. 2, pp121-140.
CIA (2010) World Fact Book. Available at: (Accessed on 28.11.11)

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