Case Study: Chapter 7: Google, Apple, and Microsoft Struggle for Your Internet Experience?
1. Compare the business models and areas of strength od Apple, Google, and Microsoft.
2. Why is mobile computing so important to these three firms? Evaluate the mobile platform offerings of each firm.
3. Why is the issue of Ã¢€œnet neutralityÃ¢€ important to these businesses?
4. Recommend to Google how it could use business intelligence tools to support decision-making in a highly competitive environment (refer to chapter 6)