You have been asked to establish a pricing structure for radiology on a per-procedure basis. Present budgetary data is presented below:
Budgeted Procedures 10,000
Desired Profit $80,000
It is estimated that Medicare patients comprise 40 percent of total radiology volume and will pay on average $38.00 per procedure. Approximately 10 percent of the patients are cost payers. The remaining charge payers are summarized below:
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|Payer||Volume %||Discount %|
Assume that the only change in the original example data is that Blue Cross raises their discount to 20 percent. What price should be set? (Points : 10)