Assignment Type: Individual Project Deliverable Length: The body of the paper should be 3 pages
Points Possible: 125 Due Date: 6/13/2010 11:59:59 PM CT
RESEARCH: UNDERSTANDING THE MARKETING ENVIRONMENT
From your research and what you have learned in the textbook, identify three (3) marketing environment forces that will impact this type of product/service. Describe each force and analyze why & how it will impact the product/service. The marketing environment forces are covered in Chapter 3, pages 65-89.
Explore strategies to overcome the threats and/or capitalize on opportunities.
Your paper MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means pronouns like “I”, “we”, and “you” are not appropriate. The use of direct quotes is strongly discouraged.
Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 3 pages in length starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 6 pages in length.
Please submit your assignment as a Word document in APA format using the attached template.
MKT255 Unit 1 Individual Project Possible Points Earned Points
Market Force 1: Description and analysis of impact on product/service. 25
Market Force 2: Description and analysis of impact on product/service. 25
Market Force 3: Description and analysis of impact on product/service. 25
Strategies to overcome the threats. 25
Strategies to capitalize on the opportunities. 25
Grade for Unit 1 Individual Project 125
Grading will be based on content, application, research, mechanics (APA format, spelling, grammar, punctuation) and style (organization, readability, using your own words).