1. Select a branded product.
2. Describe the company
3. Describe the marketing environment within which the offering competes.( Hint: Choose some of the environmental factors that would affect your brand)
4. Describe the marketing strategy for the brand.
4.1 Describe the target segment (Hint: what are the characteristics of the target segment?)
4.2 Describe the brand positioning? (Hint: How does the company position its product in relation to other competing products in the market?)
5. Describe the marketing mix of the brand ( Hint: describe the product, pricing, distribution and promotion strategies)
6. List the major competitors of the product and analyze their offerings.
7. Describe the characteristics affecting consumer behavior towards the brand.
8. Define the type of buying decision behavior for your brand
9. Describe the buyer decision process with respect to your brand.