Marketing in the Global Context


what do you understand by there term “marketing mix”.
discuss briefly the principle elements in the “Mix” and identify those particularly relevant to:
a) a manufacturer of domestic washing machines.
b) a manufacturer of heavy commercial vehicles.

part a) 50% on the discussion (what is meant by a product & the marketing mix 4 p’s).

part b) 25% each on part A & B (what type of product it is; how do you advertise it; pricing it & the targeted customers)



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