Media Strategy

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Review the following link: http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012-Brand-View.aspx

  • Choose a brand from this list (it must be different from one already chosen and discussed on the board. First come, first choice).
  • Choose at least two media discussed this week that are used by the brand.
  • Describe the marketing communications strategy used by the brand in its advertising. If you were the manager in charge of this marketing communictaions strategy would you change anything?
  • Finally, do the ads meet the CAR requirements?

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