My marketing plan

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The Do-It-Myself Marketing Plan – Part 1                                                             Name_____________________

Strategic Marketing Process

My Own Marketing Plan

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Situation Analysis (SWOT)

Location of Factor

Kind of Factor

Favourable
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Internal (Me):

  • Personality
  • Formal education
  • Work experience
  • Motivation
  • Other ….
My Strengths:

Imaginative

Persuasive

Health oriented

 

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Unfavourable
My Weaknesses:

Computer skills

English ( learning progress)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

External:

  • Economic
  • Technical
  • Political / Legal
  • Social / Demographic / Cultural
  • Natural
  • Competitors
Opportunities:

 

  • Most people in Saudi are open to healthier lifestyle.
  • Open a gym and adjust different program for both gander, can be more interesting for people they are not mix.
  • Rare business in Saudi
  • People in Saudi   like do indoor active.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Threats:

Gover

Society perception

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Focus & Goal Setting

My goals Personal Goals:

Finish my business program, with high GBA.

Study health wellness program to have good experience in health.

Work with my father, and develop the company.

Open my own GYM business instead of my father business. For both gander to give chance for female   to do exercise

 

 

 

My desired position Job or Position Description:

I want to BE manger in MY FAMILY company.

Work 8 hours a day.

 

 

 

 

 

 

My target Industries, organizations and locations Industries:

Health.

Gymnasium.

 

 

 

 

 

Organizations:

 

 

No organization. Family business

 

 

Geographic Areas:

Saudi Arabia ( AL-shargeia)

 

 

 

 

My uniqueness (Points of Difference)

 

 

Personality:

Hard worker.

Approachable

Adaptable.

 

 

 

 

Education & Experience:

High school.

 

 

 

 

 

Other:

 

 

 

My Positioning How I compare to other applicants:

Developing person

Very curious.

Hard worker.

 

 

 

The Do-It-Myself Marketing Plan – Part 2                                                             Name_____________________

 

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Marketing Mix Elements

 

My Own Marketing Plan

 

Product Strategy (Actions to Improve my Marketability)

Formal Education / Courses / Training / Certification:

 

 

 

 

 

 

 

 

 

 

Work Experience / Projects / Accomplishments Completed:

 

 

 

 

 

 

 

 

 

 

Extra-Curricular / Volunteer Activities:

 

 

 

 

 

 

 

 

 

 

 

Obstacles to Overcome:

 

 

 

 

 

 

 

 

 

 

Price Strategy Compensation Sought:

 

 

 

 

 

 

Promotion Strategy Examples: Resume, Cover Letters, Types of Networking & Contact opportunities, etc.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Place Strategy Places to Network for Contacts and References:

 

 

 

 

 

 

 

 

 

 

 

 

 

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Schedule / Budget Actions to Take / Budget Deadlines (dates)
 

Marketing Actions

 

(for example: Courses to take, experience to gain, resumes to write, clothes to buy, travel arrangements to make, etc.)

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Evaluation The evaluation tools I will use to measure the success of my Marketing Mix:

 

 

 

 

 

 

 

 

Control Alternate options I can use to modify my strategy:

 

 

 

 

 

 

 

 

 

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