You are to write a report on how Big Data can be used in Decision making. Select a Big Data use case/ case study and your task includes to define the technology stack and required data and analytics architecture including the Master Data Management (MDM), ETL/ELT/data enrichment, data warehousing, BI, and advanced analytics requirements necessary to support the Customer Intimacy business strategy. Your report should address:
1. Why Big Data intelligence is important?
2. How do Big Data management helps in IT Process management?
3. How structured and unstructured data can be merged for decision making?
4. What role social media plays in organisations decision making?
5. Your report should consist of 3000 words and use 5 scholarly articles.