Public Relations

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Read Public Relations: Strategies and Tactics, Wilcox & Cameron, Chapter 10 , and write your own thoughts and opinions.

While you read the c hapter on public opinion and persuasion, answer the questions: How does effective issues management

prevent organizational crises? Look at the Exxon and the Pepsi examples from your chapter. Why did one succeed and the

other fail? Do you think image restoration is a superficial fix or a substantive solution? What current examples can you

point to? The Ethics sidebar on page 251-252 talks about the need to negotiate with your adversaries. Do you agree that

sometimes we need to ‘bargain with the devil’ so to speak?




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