strategic management

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strategic management

Learning Outcomes: In successful completion of this assessment, you will demonstrate that you are able to:

• Evaluate the future appropriateness the financial times current strategy in the light of current and future developments in its industry and its current performance.

• Select and apply an appropriate method with which to evaluate the future appropriateness of the strategy.(VRIN) (three strategies modal/strategic advantage-porter 1980)

Tasks: You need to identify the key industry(news paper and publishing industry) developments and their impact. Identify the strategic position and value proposition of the company in order to:

Produce a report discussing and concluding whether or not the current strategy of the company will remain appropriate in view of the changes in the industry and the success of the current strategy

Please note

Word limit: 1500 words + or – 5% (not including contents, executive summary and introduction and reference list)

Reference List and resources You need to support your work with reference to your sources

Use Harvard referencing style (see the Learning Resources website: http://lrweb.beds.ac.uk/guides/referencing).

The reference list should be A-Z by author surname.

Feedback: Feedback and provisional grades will be on TURN IT IN!

Section / Title Details / Guidance

Title page Include name, student ID number, unit title and code, assessment title, date of submission.

Executive Summary Your report should include an Executive Summary at the front of the report (BEFORE the Contents Page) which summarises the main points including key recommendations. (not included in the word count)

Contents Page Include page numbers.

Introduction Short introduction to the report setting out what the aims and objectives of the report are, what the report will cover and why. (not included in the word count)

Report main body:Produce a report on whether or not the current strategy of the financial times will remain appropriate in view of the changes in the news paper and publishing industry and the success of the current strategy. This must make use of reliable evidence and appropriately selected methods of evaluation.

Conclusion The conclusion should briefly and clearly synthesise the analysis and conclude whether or not the company needs to change its strategy.

You should not make recommendations about which strategy the company should pursue next.

Areas to cover Based on the analysis you should decide whether or not the company should change its strategy.

Your recommendations (meaning whether or not the company should continue with it’s current strategy) should be based on:

• Evidence from a range of sources about the industry and about whether the financial times existing strategy is successful.

• Use appropriate criteria to assess whether the current strategy will remain relevant as the industry changes

• Whether a change of strategy will be possible or desirable

Referencing within the text You should include a range of references within the text to support any claims that you make and to acknowledge the sources of any data or quotations that you use. These references should be in the appropriate format (see below)

Reference List You need to support your work with reference to your sources

Use Harvard referencing style (see the Learning Resources website: http://lrweb.beds.ac.uk/guides/referencing).

The reference list should be A-Z by author surname.

 




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