Visual Identity Analysis Audit

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In short, a visual identity audit is a close examination of the ways in which a brand (or organization) projects its visual identity – from its name to its logo, tagline, color palette, etc. Since a brand’s identity affects its image, it is always in the best interest of the brand to project a consistent, unified identity.

To complete this audit, you will pay close attention to the use of the brand’s name, logo, tagline and color palette. Every time one of these elements is used, it is called a “touchpoint” or a “brand contact.” If you see a magazine or newspaper ad, or even the logo on-screen during a television broadcast, it is a brand touchpoint – an opportunity for the brand to present a consistent identity.

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